Primary Objectives

• Develop a responsive and aesthetically pleasing website that reflects the elegance and professionalism of the brand.

• Implement features to facilitate client engagement, including service booking, contact forms, and a gallery of past work.

• Optimize the website for search engines to increase online visibility and attract potential clients.

Understanding the problem

OVERVIEW

The purpose of this capstone project is to create a fully functional, user-friendly website for BTN Bridal Services from scratch. This website will serve as a digital storefront and a central hub for clients to access information, book services, and engage with the brand.

Emily is a 26- year-old bride-to-be who values elegance, wants personalized attention and is looking for a stress free styling solutions

This persona represents the typical bride or bridesmaid, mother of the bride seeking styling services, it helps define the audiences age, style preferences, budget and personality

For Emily who is short on time, the user flow minimizes unnecessary steps to navigate the homepage to booking a consultation

The low-fi wireframes helped focus on basic layouts and essential functionality without the distraction of visual details

By prioritizing user flow and structure at this stage, lo-fi wireframes lay a solid foundation for the design, ensuring that the final product is intuitive and aligned with user needs.

also during this process i had a meeting with the founders of the company, to make sure data collected from user during the research process and services offered by the company. i was able to make iterations showing how it collectively connects

implementing a clear visual hierarchy with larger headings for service categories helps users quickly identify options, while refined button designs improve clarity for actions like booking consultations. Additionally, incorporating placeholder images allows for a better sense of layout and visual flow. This stage emphasizes usability and interactivity

Usability Testing

Key Findings
The homepage appeared cluttered and misaligned

The wording on some pages appeared cramped

There was no clear method to navigate between the packages

High-fi Wireframes

These wireframe designs tackle the common struggles brides face when looking for a bridal styling service by simplifying the process and reducing stress. You’ll find clear information about each styling package, complete with photos and reviews, as well as easy booking options. Plus, you can explore portfolios showcasing different styles and previous work, making it easier to find the perfect style or inspiration for your big day

so i with that i was able to create a solution that alleviates the frustrations brides may encounter during the planning process

Designing a website for a bridal styling service taught you the importance of a user-centered approach, focusing on the needs of brides-to-be. learned how to create a visually appealing site with elegant typography, soft colors, and captivating imagery that reflects the romance of weddings. Clear navigation and strategically placed calls to action, were essential for user-friendliness. Showcasing a strong portfolio and client testimonials helped build credibility, . Additionally, integrating seamless booking options ensured a smooth user experience

The solution

Role

Deliverables